This was accomplished through targeted PR activity including focused press releases towards related media, high profile charitable activity, the creation of incisive expert content and speaking engagements. We were able to dramatically increase Brand awareness through a focused print and digital advertising strategy that included both niche trade publications and larger platforms like Boston Business Journal.Įstablishing Delphi as an Industry thought leader was another main goal of the initiative. The second phase was rooted in a focused SEO initiative, aggressive print and digital advertising activity and robust PR and thought leadership strategy.īy leveraging a new site design and compelling search engine optimized content, we were able to secure first page (and in many cases, first place) search engine positioning for all of Delphi’s targeted search terms resulting in a 400% increase in website traffic. The completion of the first phase was marked with an official “Launch Night” celebration. Reviews from Delphi Construction employees about Delphi Construction culture, salaries, benefits, work-life balance, management, job security, and more.

This encompassed all properties including new Logo, tagline, website, corporate ID package, collateral and proposals, vehicles and signage. Working closely with the client through a brand discovery process, we relaunched the Brand with a new look and feel and messaging befitting the aspirations of the Brand. The company’s existing look and feel was dated and at odds with the true sophistication of the organization. The first focus of the initiative was a comprehensive rebranding.

Delphi construction waltham